According to @MilkRoadDaily, Alipay has launched a new Ethereum Layer 2 named Jovay, signaling that the world’s largest fintech app with over 1.4 billion active users and trillions in annual payments is building on-chain on ETH (source: @MilkRoadDaily on X, Oct 15, 2025). According to @MilkRoadDaily, this scale could accelerate mass adoption by embedding blockchain infrastructure behind familiar payment experiences, reducing user friction (source: @MilkRoadDaily on X, Oct 15, 2025). Based on @MilkRoadDaily’s report, traders should monitor ETH for sentiment shifts tied to potential L2 activity, track any official Jovay integrations and deployment details, and watch L2 sector flows for confirmation of on-chain usage trends (source: @MilkRoadDaily on X, Oct 15, 2025).